The mac computer employs the


Switching to a Mac For Dummies, Mac OS X Lion Edition

When Jobs returned in to lead the company, his first order of business was to discard all unprofitable products and realign the product strategy based on the concept of simplicity and premium user experience. Today, product strategy is at the core of the marketing strategy of Apple. One of the reasons why these products have become successful is that they are user friendly and highly intuitive compared with their competitors. They are also unassuming because of their simple and uniform built and design.


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Of course, despite this simplicity, these products provide a premium user experience through innovative features and design considerations. It is important to remember that these products were not original. There were already ultrathin laptops long before Apple introduced the MacBook Air. Portable media devices had existed prior to the popularity of iPod. Moreover, there was already a market for smartphones and personal digital assistants before the iPhone and iPad revolutionised mobile computing and the consumer electronics industry. However, these products have outcompeted their predecessors and some of their counterparts because they provided an innovative and unique overall product usability and consumer experience.

Apple employs a retroactive and proactive approach as part of its product strategy. Essentially, the company develops its products based on the existing products of competitors but it improves them by removing undesirable qualities and integrating differentiating features. The results are products that appear new and innovative but are still familiar or recognisable.

The extensive but controlled product portfolio of Apple creates a uniform and unique product usability and consumer experience. The sleek metal-based aesthetics of a MacBook also signals a sense of uniformity when used alongside the iPhone. The user interface of these consumer electronic devices also employs the same functional and design principles centred on simplicity thereby creating a strong sense of familiarity.

It is also important to note that a particular user of different Apple devices can take advantage of this homogeneity through the Apple ID.

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This all-access account allows users to manage their digital identity, files, and device preferences across different devices thereby allowing seamless transition. Apple products create a halo effect.

Switching to a Mac For Dummies, Mac OS X Lion Edition

Because each product complements another product, consumers would usually choose to stick with the Apple brand rather than buying different products from different manufacturers and create a hodgepodge of varying product and consumer experience. Combo Cleaner can be downloaded free of charge from the Mac App Store.

The free version of this program allows use of the Disk Cleaner feature - scanning the system and allowing removal of Application Caches, Downloads, Application Logs, and Trash.

This is very good value as compared to other applications available in the Mac App Store. This application is available to download on the Mac App Store managed by Apple, so the process is smooth with no complicated steps. Combo Cleaner is equipped with two virus scan engines. The first checks for Mac-based malware infections and the second scans for PC generic security threats. We tested this antivirus on a virtual machine and it detected all pre-installed adware and malware infections that were causing intrusive pop-up ads in Safari and performing other malicious tasks.

We were especially impressed that it also eliminated all infected email attachments. While the infected email attachments were not causing any harm to our Mac-based computer, their elimination ensures that they will not be forwarded to Windows systems where they could execute and cause real damage.

Apple Inc. - Wikipedia

On our test machine, we were able to free up 1,7 gigabytes of useless files using this feature. Old downloads and other obsolete forgotten files can occupy significant amounts of disk space - this feature lists all such files in an easy-to-understand form. This allows easy inspection and removal. On our test machine, this feature was capable of detecting duplicate files regardless of file names. Interestingly, the laptop is actually a bit less wedge shaped than its predecessor, as the thinnest point has increased from 0.

This includes the move to exclusively using USB Type-C ports for all charging and data connectivity, with the new laptop getting two of these ports on its left side versus 1 for the MacBook.

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Furthermore these are both Thunderbolt 3-capable ports, with all the features and bandwidth that entails, making the Air more like the Pros and less like the vanilla MacBook in this regard. Apple has also retained the 3. First introduced on the MacBook back in , the butterfly switch was designed to be thinner and more stable than contemporary switches, though the shallower key travel has received mixed feedback.

Notably, this is now also the largest up-to-date laptop that Apple offers without a touch bar, as Apple stopped updating the touch bar-free inch MacBook Pro earlier this year. Under the hood details are a little harder to come by. And while the company never names the specific processor models they use, the specifications here — 3. Update: Intel has since posted information about the chip on the Ark website, confirming it's the Core iY.

As best as we can tell, the Core iY is likely to be one of Intel's "off roadmap" chips, which is an SKU that's made at the behest of a single or small number of customers.

source These aren't always publicly documented by rhe company, especially if it's not going into a consumer device.

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